Under the supervision of the Dean of the College of Dentistry, Professor Dr. Raghad Abdul-Razzaq Mohammed, the College of Dentistry at the University of Baghdad, through its Career Development, Employment, and Follow-up Unit, organized a workshop entitled “Digital Marketing.” The workshop was presented by Assistant Lecturer Alaa Wael Ezzat and attended by a number of students from the college.
The workshop aimed to introduce participating students to the concept of digital marketing and its importance in the modern business environment, as well as its role in developing marketing strategies and increasing competitiveness.
The workshop covered several topics, including the concept of digital marketing and its importance in the modern business environment; digital marketing strategies and tools (SEO); social media marketing; digital analytics and performance measurement using tools such as Google Analytics; modern trends in digital marketing (artificial intelligence), influencer marketing, and e-commerce; as well as the challenges and ethics of digital marketing. Practical applications and real-world case studies from the local and global markets were also discussed.
