Under the patronage of the esteemed Dean of the College of Dentistry, Professor Dr. Raghad Abdul Razzaq Mohammed,
the College of Dentistry at the University of Baghdad, through the Career Development, Employment, and Follow-up Unit, organized a workshop entitled “Digital Marketing.” The workshop was delivered by Assistant Lecturer Alaa Wael Izzat, with the attendance of several students.
Objective of the workshop:
To introduce participants to the concept of digital marketing and digital transformation. Digital marketing aims to create and distribute content through digital media channels such as websites, social media pages, email, and mobile applications.
Workshop highlights:
- Types of digital marketing.
- Digital marketing strategies.
- Key drivers of digital marketing.
- The most effective digital marketing strategies for dentists.
- How to apply digital marketing in the field of dentistry.
Recommendations:
- The necessity of having a marketing plan that includes collecting, organizing, and analyzing information, as it is linked to the scope of work being marketed.
- The importance of studying market fluctuations in terms of supply, demand, and consumer behavior.
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